Privacy policy

Thank you for your interest in our company. Data protection is of particular importance to the management of abcr swiss AG (hereinafter abcr). Visitors are able to use the abcr website without entering any personal data. However, if a data subject wishes to use particular services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain consent from the data subject.

Personal data, for example the name, address, e-mail address or telephone number of a data subject, is always processed in line with the General Data Protection Regulation and in accordance with the country-specific, particularly the Swiss, data protection regulations that apply to abcr. In this privacy policy, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. This privacy policy also informs data subjects of the rights to which they are entitled.

As the controller, abcr has implemented many technical and organisational measures in order to ensure that the personal data processed by this website are protected as comprehensively as possible. However, internet-based data transmission can generally have security gaps so absolute protection cannot be guaranteed. Therefore, data subjects can choose to send us their personal data using alternative methods, such as by telephone.

The privacy policy of abcr is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for both the general public and for our customers and business partners. To ensure this, we would first like to explain the terms used.

In this privacy policy, we use the following terms:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter ‘data subject’). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

A data subject is any identified or identifiable natural person whose personal data are processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller

Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third parties

Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k) Consent

Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

The controller within the meaning of the General Data Protection Regulation as well as other data protection legislation valid in Switzerland and in the Member States of the European Union and other provisions related to data protection is:

abcr swiss AG
Baarerstrasse 75
6300 Zug
Switzerland
Phone +41 41 7201882
info@abcr-swiss.ch
www.abcr.com/ch_en/ 

The data protection provisions of abcr GmbH, Germany, also apply to purchases from the EU.

Every data subject can contact our data protection officer at any time with any questions and suggestions regarding data protection.

The abcr website uses cookies. Cookies are text files that are placed and stored on a computer system by an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters that allows websites and servers to be allocated to the specific internet browser in which the cookie was stored. This allows the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognised and identified by the unique cookie ID.

Using cookies allows abcr to offer users of this website a more user-friendly service that would not be possible without placing cookies.

A cookie can be used to improve the information and offers on our website for the user. As previously mentioned, cookies allow us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, users of a website that uses cookies do not have to enter their login data every time they visit the website because this is stored by the website and the cookie placed on the user’s computer system. Another example is the cookie of a shopping basket in the online shop. The online shop uses a cookie to remember the items that the customer has put in the virtual shopping basket.

The data subject can prevent our website from placing cookies at any time by adjusting the settings of the internet browser used and therefore permanently reject the placement of cookies. Furthermore, cookies that have already been placed can be erased at any time via an internet browser or other software programs. This is possible in all common internet browsers. However, if the data subject deactivates the placement of cookies in the internet browser used, not all of the functions of our website may be used.

The abcr website collects a range of general data and information each time a data subject or an automated system accesses the website. These general data and information are stored in the server log files. The following may be collected:
(1) the browser types and versions used,
(2) the operating system used by the accessing system,
(3) the website from which an accessing system reaches our website (so-called referrers),
(4) the sub-websites that are controlled by an accessing system on our website,
(5) the date and time the website is accessed,
(6) an internet protocol address (IP address),
(7) the internet service provider of the accessing system and
(8) other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, abcr does not draw any conclusions about the data subject. Rather, this information is needed in order to
(1) deliver the contents of our website correctly,
(2) optimise the contents of our website and its advertising,
(3) ensure the long-term viability of our information technology systems and the website technology, as well as
(4) provide law enforcement agencies with the information necessary for criminal prosecution in the event of a cyber attack.
These anonymously collected data and information are statistically analysed by abcr with the aim of increasing the data protection and data security in our company to ultimately ensure an optimum level of protection for the personal data we process. The anonymous data from the server log files are stored separately from all personal data provided by a data subject.

The data subject may register on the website of the controller by entering personal data. The personal data that are transmitted to the controller during this process are determined by the respective input mask that is used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for its own purposes. The controller may transfer the data to one or several processors, for example a parcel service that also uses the personal data exclusively for internal purposes that can be attributed to the controller.

By registering on the controller’s website, the IP address assigned to the data subject by the Internet Service Provider (ISP), as well as the date and time of the registration are stored. These data are stored as this is the only way to prevent the misuse of our services and, if necessary, these data can be used to investigate committed offences. In this respect, the storage of these data is required to protect the controller. These data are not passed on to third parties unless there is a statutory obligation to pass on the data or if the transfer serves the aim of criminal prosecution.

The registration of the data subject by voluntarily entering personal data is intended to enable the controller to offer the data subject contents or services that may only be offered to registered users due to the nature of the matter. Registered persons are free to change the personal data entered during registration at any time or have these data completely erased from the controller’s database.

The controller shall provide each data subject at any time on request with information as to which personal data about the data subject are stored. In addition, the controller shall rectify or erase the personal data at the request or indication of the data subject unless statutory retention obligations require otherwise. All of the controller’s employees are available to the data subject in this regard as a contact.

On the abcr website, users are given the opportunity to subscribe to our company’s newsletter. The personal data that are transmitted to the controller when ordering the newsletter are determined by the respective input mask used.

abcr regularly sends out a newsletter to inform its customer and business partners about offers of the company. Our company’s newsletter can only be received by the data subject if
(1) the data subject has a valid e-mail address and
(2) the data subject registers to receive the newsletter.
For legal reasons, a confirmation email will be sent to the e-mail address first provided by a data subject for sending the newsletter using the double-opt-in process. This confirmation email is used to check whether the owner of the e-mail address as the data subject has authorised the receipt of the newsletter.

When registering for the newsletter, we also store the IP address of the data subject’s computer system assigned by the Internet Service Provider (ISP) that is used at the time of registration as well as the date and time of the registration. The collection of these data is necessary in order to track the (possible) misuse of the e-mail address of a data subject at a later date and is therefore used to legally protect the controller.

The personal data collected as part of registering for the newsletter are used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail, provided this is necessary to operate the newsletter service or registration, as this may be the case in the event of modifications to the newsletter offer or in the event of a change in technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The data subject may cancel the subscription to our newsletter at any time. The data subject may withdraw his or her consent to the storage of personal data to send the newsletter at any time. Each newsletter contains a link for the purpose of withdrawing consent. The data subject can also unsubscribe from the newsletter at any time on the controller’s website or inform the controller of this in a different way.

The abcr newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable a log file to be recorded and analysed. This allows for the statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, abcr can recognise if and when an e-mail has been opened by a data subject and which links in the e-mail have been opened by the data subject.

Such personal data collected by the tracking pixels contained in the newsletters are stored and analysed by the controller in order to optimise the sending of the newsletter and to better adapt the contents of future newsletters to the interests of the data subject. These personal data are not passed on to third parties. Data subjects are entitled at any time to withdraw this declaration of consent given separately during the double-opt-in process. After withdrawal of consent, these personal data will be erased by the controller. abcr automatically regards unsubscribing from the newsletter as withdrawal of consent.

Due to legal regulations, the abcr website contains information that allows the data subject to quickly contact our company electronically as well as communicate with us directly, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or using the contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted voluntarily by a data subject to the controller are stored for the purpose of processing or contacting the data subject. These personal data are not passed on to third parties.

abcr offers users the option of posting individual comments on each article of a blog that is on the controller’s website. A blog is a web-based and usually public portal in which one or several people called bloggers or web bloggers can post articles or write down thoughts in so-called blog posts. Third parties can usually leave comments on blog posts.

If a data subject leaves a comment on the blog published on this website, the comments written by the data subject as well as information on the date and time the comment was posted and the username selected by the data subject (pseudonym) are stored and published. The IP address assigned by the Internet Service Provider (ISP) to the data subject is also recorded. The IP address is stored for security reasons and in case the data subject violates the rights of third parties with the posted comment or posts illegal contents. The storage of these personal data is therefore in the interest of the controller so that it can be exculpated in the event of a legal violation. These collected personal data are not passed on to third parties unless this is required by law or the data are used for the legal defence of the controller.

Third parties can subscribe to the comments posted on the abcr blog. In particular, a commentator can subscribe to the comments following his or her comments on a particular blog post.

If the data subject decides to subscribe to comments, the controller sends an automatic confirmation e-mail to check using the double-opt-in process whether the owner of the e-mail address provided did indeed choose this option. The option to subscribe to comments may be terminated at any time.

The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of the storage or if this is required by the European legislator or another legislator in laws or directives to which the controller is subject.

If the purpose of storage no longer applies or if a storage period required by the European legislator or another responsible legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

a) Right to confirmation

Every data subject shall have the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. Data subjects wishing to use this right to confirmation can contact an employee of the controller at any time.

b) Right of access

Each data subject who has his or her personal data processed has the right granted by the European legislator to be given access to the personal data and to receive a copy of this information from the controller free of charge at any time. Furthermore, the European legislator grants the data subject access to following information:

- the purposes of the processing;
- the categories of personal data concerned;
- the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
- the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;
- the right to lodge a complaint with a supervisory authority;
- where the personal data are not collected from the data subject, any available information as to their source.
- the existence of automated decision-making, including profiling, referred to in Article 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

The data subject shall have the right to be informed if personal data are transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to be informed about the appropriate safeguards relating to the transfer.

Data subjects wishing to use this right of access can contact an employee of the controller at any time.

c) Right to rectification

Each data subject who has his or her personal data processed shall have the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Data subjects wishing to use this right to rectification can contact an employee of the controller at any time.

d) Right to erasure (right to be forgotten)

Each data subject who has his or her data processed shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies and where processing is not necessary:

- the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
- the data subject withdraws consent on which the processing is based according to point (a) of Article 6 (1), or point (a) of Article 9 (2) GDPR, and where there is no other legal ground for the processing.
- the data subject objects to the processing pursuant to Article 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21 (2).
- the personal data have been unlawfully processed.
- the personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
- the personal data have been collected in relation to the offer of information society services referred to in Article 8 (1) GDPR.

If one of the reasons above applies and data subjects would like to request the erasure of personal data stored by abcr, they can contact an employee of the controller at any time. The abcr employee will ensure that the erasure request is complied with immediately.

Where abcr has made the personal data public and our company as the controller is obliged pursuant to Art. 17 (1) GDPR to erase the personal data, abcr, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers which are processing the published personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data. The abcr employee will initiate the necessary measures in each case.

e) Right to restriction of processing

Each data subject who has his or her personal data processed shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

- the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
- the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
- the data subject has objected to processing pursuant to Article 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the conditions above applies and data subjects would like to request the restriction of personal data stored by abcr, they can contact an employee of the controller at any time. The abcr employee will initiate the restriction of processing.

f) Right to data portability

Each data subject who has his or her personal data processed shall have the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6 (1) or point (a) of Article 9 (2) or on a contract pursuant to point (b) of Article 6 (1), and the processing is carried out by automated means, unless processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

In exercising his or her right to data portability pursuant to Art. 20 (1) GDPR, the data subject shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided this does not adversely affect the rights and freedoms of others.

Data subjects wishing to use their right to data portability can contact an employee of abcr at any time.

g) Right to object

Each data subject who has his or her personal data processed shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6 (1) GDPR, including profiling based on those provision.

abcr shall no longer process the personal data unless we demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.

Where personal data are processed by abcr for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing, which includes profiling to the extent that it is related to such direct marketing. Where the data subject objects to processing by abcr for direct marketing purposes, the personal data shall no longer be processed for such purposes.

Where personal data are processed by abcr for scientific or historical research purposes or statistical purposes pursuant to Article 89 (1) GDPR, the data subject, on grounds relating to his or her particular situation, shall have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

Data subjects wishing to use the right to object to processing can contact any employee of abcr or another employee. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may exercise his or her right to object by automated means using technical specifications.

h) Automated individual decision-making including profiling

Each data subject who has his or her data processed shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision
(1) is necessary for entering into, or performance of, a contract between the data subject and a data controller, or
(2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interest or
(3) is based on the data subject's explicit consent.

If the decision
(1) is necessary for entering into, or performance of, a contract between the data subject and a data controller, or
(2) is based on the data subject's explicit consent, abcr shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

Data subjects wishing to use their rights relating to automated decision-making can contact an employee of the controller at any time.

i) Right to withdraw data protection consent

Each data subject who has his or her personal data processed shall have the right granted by the European legislator to withdraw his or her consent to the processing of personal data at any time.

Data subjects wishing to use their right to withdraw consent can contact an employee of the controller at any time.

The controller collects and processes the personal data of applicants for the purpose of processing the application. The processing may also be carried out electronically. This is particularly the case if an applicant submits the application documents to the controller electronically, for example by e-mail or using a web form on the website. If the controller enters into an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If the controller does not enter into an employment contract with the applicant, the application documents will be automatically erased two months after notification of the refusal decision, provided no other legitimate interests of the controller prevent the erasure.

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a space for social meetings online, an online community that generally allows its users to communicate with each other and interact in a virtual space. A social network can be used as a platform to exchange opinions and experiences or allows the internet community to provide personal or business-related information. Facebook allows users of the social network to create private profiles, upload photos and network by sending friend requests, among other functions.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each visit to one of the individual pages of this website operated by the controller and on which a Facebook component (Facebook plug-in) is integrated, the internet browser on the information technology system of the data subject is automatically prompted by the Facebook component to download an illustration of the Facebook component from Facebook. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. During this technical process, Facebook receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognises which specific sub-page of our website the data subject visits every time our website is accessed by the data subject and for the entire duration of the stay on our website. This information is collected by the Facebook component and assigned by Facebook to the Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject posts a comment, Facebook assigns this information to the data subject’s personal Facebook account and stores these personal data.

Facebook receives information from the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as our website is visited; this happens regardless of whether the data subject clicks the Facebook component or not. If the data subject does not want such information to be transmitted to Facebook, he or she can prevent this by logging out of his or her Facebook account before visiting our website.

The privacy policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. Furthermore, there are various applications available that enable the prevention of data transmission to Facebook. These applications can be used by the data subject in order to prevent data being transmitted to Facebook.

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a space for social meetings online, an online community that generally allows its users to communicate with each other and interact in a virtual space. A social network can be used as a platform to exchange opinions and experiences or allows the internet community to provide personal or business-related information. Google+ allows users of the social network to create private profiles, upload photos and network by sending friend requests, among other functions.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each visit to one of the individual pages of this website operated by the controller and on which a Google+ button is integrated, the internet browser on the information technology system of the data subject is automatically prompted by the Google+ button component to download an illustration of the Google+ button from Google. During this technical process, Google receives information about which specific sub-page of our website is visited by the data subject. More information on Google+ can be found at https://developers.google.com/+/.

If the data subject is logged in to Google+ at the same time, Google recognises which specific sub-page of our website the data subject visits every time our website is accessed by the data subject and for the entire duration of the stay on our website. This information is collected by the Google+ button and assigned by Google to the Google+ account of the data subject.

If the data subject clicks on one of the Google+ buttons integrated on our website and therefore submits a Google+1 recommendation, Google assigns this information to the data subject’s personal Google+ account and stores these personal data. Google stores the Google+1 recommendation of the data subject, making it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation submitted by the data subject on this website is stored and processed together with other personal data, such as the Google+1 account name used by the data subject and the stored photo on other Google services, such as search-engine results of the Google search engine, the Google account of the data subject or in other places, e.g. on internet pages, or in relation to advertisements. Furthermore, Google can link the visit to this website with other personal data that Google stores. Google also records this personal information with the aim of improving or optimising the various Google services.

Google receives information from the Google+ button that the data subject has visited our website if the data subject is logged into Google+ at the same time as our website is visited; this happens regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not want personal information to be transmitted to Google, he or she can prevent this by logging out of his or her Google+ account before visiting our website.

More information and the applicable privacy policy of Google can be found at https://www.google.de/intl/de/policies/privacy/. Other information from Google on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is a web-based social network that enables users with existing business contacts to connect and to make new business contacts. Over 400 million registered people in more than 200 countries use LinkedIn. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is the LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland is responsible for data protection matters outside of the USA.

With each visit to our website, on which a LinkedIn component (LinkedIn plug-in) is integrated, the browser used by the data subject is prompted by the component to download an illustration of the LinkedIn component. More information about the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. During this technical process, LinkedIn receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognises which specific sub-page of our website the data subject visits every time our website is accessed by the data subject and for the entire duration of the stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated on our website, LinkedIn assigns this information to the data subject’s personal LinkedIn account and stores these personal data.

LinkedIn receives information from the LinkedIn component that the data subject has visited our website if the data subject is logged into LinkedIn at the same time as our website is visited; this happens regardless of whether the data subject clicks the LinkedIn component or not. If the data subject does not want such information to be transmitted to LinkedIn, he or she can prevent this by logging out of his or her LinkedIn account before visiting our website.

LinkedIn offers the option of unsubscribing from e-mails, SMS messages and targeted advertising as well as managing advertising settings at https://www.linkedin.com/psettings/guest-control. LinkedIn also cooperates with partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who may also place cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy of LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy. The cookie policy of LinkedIn can be found at https://www.linkedin.com/legal/cookie-policy.

The controller has integrated components of Twitter on this website. Twitter is a multilingual, publically accessible microblogging service on which the users may publish and share so-called tweets, i.e. short messages that are limited to 140 characters. These short messages can be viewed by everyone, including those who do not have a Twitter account. The tweets are also shown to so-called followers of the user. Follower are other Twitter users who follow a user’s tweets. Furthermore, Twitter allows users to address a wide audience using hashtags, links and retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

With each visit to one of the individual pages of this website operated by the controller and on which a Twitter component (Twitter button) is integrated, the internet browser on the information technology system of the data subject is automatically prompted by the Twitter component to download an illustration of the Twitter component from Twitter. More information about the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. During this technical process, Twitter receives information about which specific sub-page of our website is visited by the data subject. The purpose of integrating the Twitter component is to allow our users to retransmit the contents of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged in to Twitter at the same time, Twitter recognises which specific sub-page of our website the data subject visits every time our website is accessed by the data subject and for the entire duration of the stay on our website. This information is collected by the Twitter component and assigned by Twitter to the Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, Twitter assigns the transmitted data and information to the data subject’s personal Twitter account and stores and processes these personal data.

Twitter receives information from the Twitter component that the data subject has visited our website if the data subject is logged into Twitter at the same time as our website is visited; this happens regardless of whether the data subject clicks the Twitter component or not. If the data subject does not want such information to be transmitted to Twitter, he or she can prevent this by logging out of his or her Twitter account before visiting our website.

The applicable privacy policy of Twitter can be found at https://twitter.com/pri28. Legal basis for the processing

Point (a) of Art. 6 (1) GDPR serves as the legal basis for data processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when data processing operations are necessary to deliver goods or to provide another service or return service, the processing is based on point (b) of Art. 6 (1) GDPR. The same applies to such data processing operations which are necessary for carrying out pre-contractual measures, for example in cases of enquiries concerning our products or services. If our company is subject to a legal obligation that makes the processing of personal data necessary, such as for the fulfilment of tax obligations, the processing is based on point (c) of Art. 6 (1) GDPR. In rare cases, processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor to our company were injured and his or her name, age, health insurance information or other vital information would have to be passed on to a doctor, hospital or other third party. Then processing would be based on point (d) of Art. 6 (1) GDPR. Finally, processing operations could be based on point (f) of Art. 6 (1) GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds if processing is necessary for the purposes of compelling legitimate interests pursued by our company or a third party which are not overridden by the interests or rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. It considers that a legitimate interest may be assumed if the data subject is a client of the controller (recital 47 sentence 2 GDPR).

The controller has integrated the component Google Analytics (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering and analysis of data about the behaviour of visitors to websites. A web analysis service collects data about the website from which a data subject has come (so-called referrer), which sub-pages of the website were visited and how often or for how long a subpage was viewed. Web analysis is mainly used to improve a website and to perform a cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the add-on "_gat._anonymizeIp” for the web analysis via Google Analytics. Using this add-on, Google shortens and anonymises the IP address of the internet connection of the data subject when our website is accessed from a member state of the European Union or from another contracting state of the Agreement of the European Economic Area.

The purpose of the Google Analytics component is to analyse the traffic on our website. Google uses the collected data and information to analyse the use of our website in order to compile online reports for us that show the activities on our websites and in order to provide other services linked to the use of our website.

Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. Placing the cookie allows Google to analyse the use of our website. With each visit to one of the individual pages of this website operated by the controller and on which a Google Analytics component is integrated, the internet browser on the information technology system of the data subject is automatically prompted by the Google Analytics component to transmit data to Google for the purpose of online analysis. During this technical process, Google receives information about personal data, such as the IP address of the data subject that Google uses to trace the origin of the visitors and clicks and subsequently create commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the website is accessed and the frequency of visits to our website by the data subject. Each time our website is visited, these personal data, including the IP address of the internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass on these personal data collected by the technical process to third parties.

The data subject can prevent our website, as described above, from placing cookies at any time by adjusting the settings of the internet browser used and therefore permanently reject the placement of cookies. Adjusting the settings of the used internet browser would also prevent Google from placing a cookie on the information technology system of the data subject. Furthermore, a cookie that has already been placed by Google Analytics can be erased at any time via the internet browser or other software programs.

In addition, the data subject may also object to and prevent the collection of data generated by Google Analytics and related to the use of this website as well as the processing of these data by Google. For this purpose, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that data and information about the visits to websites may not be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the data subject is erased, formatted or newly installed at a later date, the data subject must reinstall the browser add-on to disable Google Analytics. If the data subject or any other person within their sphere of control uninstalls or disables the browser add-on, it is possible to reinstall or reactivate the browser add-on.

More information and the applicable privacy policy of Google can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.

The controller has integrated the Matomo component on this website. Matomo is an open-source software tool for web analysis. Web analysis is the collection, gathering and analysis of data about the behaviour of visitors to websites. A web analysis tool collects data about the website from which a data subject has come (so-called referrer), which sub-pages of the website were visited and how often or for how long a subpage was viewed. Web analysis is mainly used to improve a website and to perform a cost-benefit analysis of internet advertising.

The software is operated on the controller’s server, the log files that are sensitive according to data protection regulations are stored exclusively on this server.

The purpose of the Matomo component is to analyse the traffic on our website. The controller uses the collected data and information to analyse the use of this website in order to compile online reports that show the activities on our websites.

Matomo places a cookie on the information technology system of the data subject. The definition of cookies is explained above. Placing the cookie allows us to analyse the use of our website. With each visit to one of the individual pages of this website, the internet browser on the information technology system of the data subject is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. During this technical process, we receive information about personal data, such as the IP address of the data subject that we use to trace the origin of the visitors and clicks.

The cookie is used to store personal information, such as the access time, the location from which the website is accessed and the frequency of visits to our website. Each time our website is visited, these personal data, including the IP address of the internet connection used by the data subject, are transmitted to our server. These personal data are stored by us. We do not give these personal data to third parties.

The data subject can prevent our website, as described above, from placing cookies at any time by adjusting the settings of the internet browser used and therefore permanently reject the placement of cookies. Adjusting the settings of the used internet browser would also prevent Matomo from placing a cookie on the information technology system of the data subject. Furthermore, a cookie that has already been placed by Matomo can be erased at any time via an internet browser or other software programs.

In addition, the data subject may also object to and prevent the collection of data generated by Matomo and related to the use of this website. For this purpose, the data subject must place an opt-out cookie. If the information technology system of the data subject is erased, formatted or newly installed at a later date, the data subject must replace the opt-out cookie.

However, placing the opt-out cookie may mean that the data subject cannot use all of the functions of the controller’s website.

More information and the applicable privacy policy of Matomo can be found at https://matomo.org/privacy/.

Point (a) of Art. 6 (1) GDPR serves as the legal basis for data processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when data processing operations are necessary to deliver goods or to provide another service or return service, the processing is based on point (b) of Art. 6 (1) GDPR. The same applies to such data processing operations which are necessary for carrying out pre-contractual measures, for example in cases of enquiries concerning our products or services. If our company is subject to a legal obligation that makes the processing of personal data necessary, such as for the fulfilment of tax obligations, the processing is based on point (c) of Art. 6 (1) GDPR. In rare cases, processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor to our company were injured and his or her name, age, health insurance information or other vital information would have to be passed on to a doctor, hospital or other third party. Then processing would be based on point (d) of Art. 6 (1) GDPR. Finally, processing operations could be based on point (f) of Art. 6 (1) GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds if processing is necessary for the purposes of compelling legitimate interests pursued by our company or a third party which are not overridden by the interests or rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. It considers that a legitimate interest may be assumed if the data subject is a client of the controller (recital 47 sentence 2 GDPR).

The abcr website may contain links to websites of third-party providers to improve the user-friendliness and to provide additional information. If you click on such links, you will leave the abcr website. These sites or their data protection measures (that may deviate from the data protection measures of abcr) are not under the control of abcr. We are not responsible for information or the contents of websites from third-party providers. Personal data that the data subject gives to third-party providers that are not affiliated with abcr are not covered by the abcr privacy policy. We encourage you to carefully read the privacy policies of every company before you give them personal data.

If the processing of personal data is based on point (f) of Article 6 (1) GDPR, our legitimate interest is to carry out our business for the benefit of all our employees and shareholders.

The criterion used to determine the period for which the personal data will be stored is the respective statutory retention period. After this period has expired, the data are routinely erased provided they are no longer required to fulfil or initiate a contract.

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can result from contractual regulations (e.g. information on the contract partner). In some cases, it may be necessary when entering into a contract for a data subject to provide us with personal data that we then have to process. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with him or her. The non-provision of the personal data would result in us not being able to enter into the contract with the data subject. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will inform the data subject in each case whether the provision of personal data is legally or contractually required or is necessary to enter into the contract, whether the data subject is obliged to provide the personal data and the consequences of failure to provide the personal data.

As a responsible company, we do not use automated decision-making or profiling.

It may be necessary for us to amend this privacy policy if we further develop the homepage and the online shop, implement new technologies or the legal conditions change. Registered data subjects will be notified of every significant change to this privacy policy by e-mail to the e-mail address given during registration or a notification after registration in the user account. Notifications sent to the e-mail addresses given during registration are deemed to be legally delivered.

The current edition of the privacy policy can be viewed at any time on the homepage.